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 This ad for ONE.org by Matt Keltz and Ryan Besch targets millennials with the message: extreme poverty can be virtually eliminated by 2030, but not without your help. All it takes is a phonecall.  This won 2nd place for U.S. Young Lio
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 80% of consumer decisions are made by women, yet only 3% of creative directors selling to them are female. In this ad for the 3% Conference, Christina Dear and Amruta Hunnurkar cleverly use only 3% of the space to represent the problem while discuss
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